approach

Our design projects begin with meticulous research and analysis to identify your needs, your audience and their needs, and how to maximize the fulfillment of both.

phase 1: research

Every project begins with a thorough research phase that includes an Information Request Form. We gather all the necessary details about your company, its target market, challenges, expected end goals, and more during this phase.

phase 2: design

Using the insight from Phase 1, we create an eye-catching story with a message that resonates, to draw in and engage your audience.

  1. UX: We organize your content to create layouts and modules streamlined for conversion. 
  2. UI: We consider different interfaces, colors, icons, and font to simplify navigation, establish an intuitive content hierarchy, and enhance your overall brand aesthetic.
  3. Art Direction: Visual storytelling is crucial to setting the overall aesthetic of your brand. We consult with your company on photography, video, color, and typeface to bring your brand to life.

phase 3: testing

To ensure your new design’s optimization to its fullest potential, we complete our 3-Phase process with testing. During this phase, we assess the UX/UI is in line with your brand and audience, and make design adjustments where need be.

APPROACH

To help you grow, we not only develop and implement a strategy, but we also scrutinize the analytics and re-evaluate based on your audience’s response.

Analytics are the road maps to any business. Each statistic is a mile marker designating your steps towards success. 

But business, branding, marketing, and selling all require re-evaluation and re-evaluating where you’re at, where you’ve been, and where you want to go. 

Then we pivot. We adjust your strategy and plan to most efficiently and effectively reach your goals.

But while efficiency is important, patience is key. Understand that strategies, like wine, need time to mature. 

We always ask that you give us a minimum of six months to start seeing results, before completely redoing your strategy. Rome wasn’t built in a day, and neither was Apple, Coca-Cola, Nike, or Youtube.

 

 

But once we find your brand’s soulmate of a strategy, then we get to work on replicating the results while at the same time… coming up with new strategies. All completely customized to your business. 

We also believe that sometimes, your highest ROI can only be achieved through being blunt. This means having candid conversations about how the end consumer truthfully identifies your brand.

It’s a never-ending cycle, and that’s what we love about our industry. We live, breathe, and sleep digital marketing.

So take a peek around, take notes, take screenshots, download our freebies, our knowledge is yours from which to thrive. And if you still need a little help, you know where to find us. 

SERVICES

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and congratulations on taking that first step of stepping up you social brand’s digital marketing.

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megan russell, founder + CEO

Megan is the Founder and CEO of Take Note Digital Marketing.

Since 2009, Megan has provided social marketing services to small businesses, national brands, and influencers. Her comprehensive career as a manager, social media marketer, copywriter, and editor serves clients with a balanced perspective and a framework for intentional, precise execution.

TNDM applies her innovative, nuanced approach across the digital landscape, including app design/development, website design/development, branding, and more.

Megan received her degree in English in 2008 from the University of Kansas, Rock Chalk!